What we do

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HoldCrunch is a powerful platform for forecasting US Sportsbook performance, earnings, weekly NY hold, who will win in prediction markets. We convert Kalshi, Polymarket, Crypto, CME, Rothera, DKeX other volumes into OSB handle, assess product quality and measure price gaps. The combination of handle, product and price is how to understand who will win. Get 1 month free including consultations with Tom Johnson, HoldCrunch CEO. Tom is the only Flutter employee past or present to have lived the entire Betfair journey and gone to FanDuel. There’s no better place to understand prediction markets than HoldCrunch

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What we offer

 

We publish research notes 3-4 times a week alongside consultations and excel data cuts. Email us at info @holdcrunch.com for a sample of our latest prediction market research. With US Sportsbooks we forecast quarterly, longer-term NGR supplementing state data with uniquely valuable insights. Here are two KPIs that are unique to the HoldCrunch platform that help us forecast Sportsbook performance far more accurately than state data driven models:

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The HoldCrunch Percentage

The HoldCrunch Percentage shows how far a Sportsbook is competing on price and whether those prices are likely to result in handle share gains or losses. The closer the HoldCrunch Percentage is to zero the better the prices on offer and the more likely a Sportsbook is to draw handle share towards it. There are particular HoldCrunch Percentage gaps between Sportsbooks where handle share moves. We also track the latest promos impacting handle/GGR/NGR performance. In some quarters promo differences are the most important data point. We track whatever drives performance

NGR+

NGR+ is ‘margin with both promo and price differences taken into account’. It is the most accurate measure of Sportsbook profitability​